About this cookie policy

This Cookie Policy explains what type of cookies we use and how we use them.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for a number of purposes:

  • The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
  • The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use ?

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions (session ID) and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket and checkout securely.

Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. These data help us understand and analyze how well the website performs and where it needs improvement.

Marketing: If you play a video, then there may be advertisements shown within YouTube embedded videos. These cookies are used to personalise the advertisements shown to you so that they are meaningful to you. These cookies also help YouTube keep track of the efficiency of these ad campaigns.

The below list details the cookies used in our website.

Cookie law infoRelated to functionality for this cookie law web page.
Google AnalyticsTracks and reports website traffic.
HotjarDetailed in Hotjar section of this page
swpm_sessionSession ID to track user session in our web application
UTM trackingTracks performance of marketing activities, including source, medium and campaign.
wpf_ref[original_ref]Tracks the URL of the page that referred you to our site.
YouTubeIf you visit any page with an embedded video then cookies for YouTube.com will be recorded, including for YouTube to supply video advertising. The homepage is a special case: as a first-time visitor, you are able to use the homepage without having YouTube cookies added, unless you choose to click on the video.


For some users, we use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this Hotjar opt-out link.

How can I control the cookie preferences ?

Different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies.

To block Google Analytics, install Google’s browser add-on: https://tools.google.com/dlpage/gaoptout (compatible with Chrome, Internet Explorer 11, Safari, Firefox and Opera)

To find out more out more on how to manage and delete cookies, visit https://www.allaboutcookies.org/manage-cookies/