About this cookie policy

This Cookie Policy explains what type of cookies we use and how we use them.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for a number of purposes:

  • The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
  • The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use ?

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions (session ID) and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket and checkout securely.

Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit etc. These data help us understand and analyze how well the website performs and where it needs improvement.

Marketing: If you play a video, then there may be advertisements shown within YouTube embedded videos. These cookies are used to personalise the advertisements shown to you so that they are meaningful to you. These cookies also help YouTube keep track of the efficiency of these ad campaigns.

The below list details the cookies used in our website.

CookieDescription
Cookie law infoRelated to functionality for this cookie law web page.
Google AnalyticsTracks and reports website traffic.
swpm_sessionSession ID to track user session in our web application
UTM trackingTracks performance of marketing activities, including source, medium and campaign.
wpf_ref[original_ref]Tracks the URL of the page that referred you to our site.
YouTubeIf you visit any page with an embedded video then cookies for YouTube.com will be recorded, including for YouTube to supply video advertising. The homepage is a special case: as a first-time visitor, you are able to use the homepage without having YouTube cookies added, unless you choose to click on the video.

How can I control the cookie preferences ?

Different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies.

To block Google Analytics, install Google’s browser add-on: https://tools.google.com/dlpage/gaoptout (compatible with Chrome, Internet Explorer 11, Safari, Firefox and Opera)

To find out more out more on how to manage and delete cookies, visit https://www.allaboutcookies.org/manage-cookies/